Leading Wireless Infrastructure Brand
A Fortune 500 enterprise networking company with $2B+ annual revenue faced severe channel erosion on Amazon. Unauthorized sellers were undercutting MAP by 15-25%, damaging distributor relationships and brand perception.
The Challenge
- 14 unauthorized sellers active on Amazon
- MAP compliance at 33%
- Gray market inventory flooding listings
- Distributor complaints about online pricing
- Buy Box win rate under 15%