Our Story
We saw the problem
from the inside.
Cloud Care wasn't born in a boardroom. It was born in the trenches of IT distribution — where we watched brands we believed in get destroyed by a system designed to profit from their pain.
The moment that started it all
Aruba WiFi 6 AP — MAP Price
$800
Amazon — Unauthorized Seller
$100
And it wasn't one SKU. It was every single part number — hundreds of products being dumped below cost.
The Spark
An $800 access point selling for $100.
Nick Pitzaferro was running A5 IT, an authorized IT reseller, when he pulled up an Aruba WiFi 6 access point on Amazon. MAP price: $800. The listing price from an unauthorized seller: $100. Hundreds of products being dumped by grey market sellers while the brand — a globally recognized networking manufacturer — did absolutely nothing.
The Problem
Authorized partners left to compete with ghosts.
Dealers and distributors were getting calls from their own customers asking why their pricing was so much higher than Amazon's. Brands had no visibility into how bad their online presence actually was. There were more unauthorized sellers than authorized ones — and nobody was doing anything about it.
The Broken Fix
An industry incentivized to keep brands bleeding.
Every major enforcement platform charged the same way. The more violations that existed, the more revenue they generated. Solving the problem meant losing the customer.
Per violation
Per scan
Per seller
Per C&D letter
The Insight
Don't sell brands software. Become their partner.
As an authorized reseller, Nick already had skin in the game. The realization came naturally: the best way to protect a brand is to become their strategic selling partner — to stock their products, sell on their behalf, and be so invested in their success that protecting their brand isn't a service line. It's a survival instinct.
The Platform
From cease & desist ground zero to growth engine.
We built an all-in-one command center that gives brands complete visibility into their online presence. MAP monitoring, automated enforcement, seller tracking, Transparency code management, channel health scoring — all included when you partner with Cloud Care.
The Mission
Brands are pioneering what technology can do.
They shouldn't be bogged down by bad actors that divert resources from what truly matters. We're turning brands' online presence from lawyer-driven ground zero into a controlled growth engine — where every marketplace is an opportunity, every channel is measured, and every partner is invested.
Ready to protect and grow your brand on Amazon?
Join leading IT manufacturers who trust Cloud Care as their strategic Amazon channel partner.